Francesca Cassola

Director of Marketing & Program Management

What I do: I handle marketing, manage H2K's virtual discussion groups & events, and am actively working on launching a new H2K service that connects influencers to our customers to help them reach new audiences and amplify their presence on social media

A top-performing customer success and market development professional, I am passionate about delivering value to my customers and key stakeholders. In my past role as Influencer Marketing Program Manager at SHE Media, I developed and managed influencer programs for clients across a variety of sectors. Some of my priorities include:

Advocating for best community practices and social media authenticity in new product development and company-wide initiatives

Mentoring and training influencers on creating best in class branded content

Working onsite at events to support sponsors and facilitate client activations

Maintaining a results oriented mindset and continually using client’s KPIs to inform strategy

I’ve produced over 3,000 pieces of branded content for clients including Procter & Gamble, Mars Wrigley,
Bolthouse Farms, Facebook, Nature Made, and Kodak Moments. 

I love traveling the world, exploring the local food scene wherever I go, and taking book recommendations
​from my sister Lexy.