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  • Home
  • Services
    • All Services
    • The Revenue Room™
  • Resources
    • Level Up
    • Virtual Shake-Up 1.0
    • Virtual Shake-Up 2.0
    • Best Practices For Virtual Events
  • Blog
  • About
    • Team
    • Partners
    • Testimonials
    • Contact
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Francesca Cassola

Senior Market Development Manager
What I do: I handle marketing, manage H2K's virtual discussion groups & events, and am actively working on launching a new H2K service that connects influencers to our customers to help them reach new audiences and amplify their presence on social media
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A top-performing customer success and market development professional, I am passionate about delivering value to my customers and key stakeholders. In my past role as Influencer Marketing Program Manager at SHE Media, I developed and managed influencer programs for clients across a variety of sectors. Some of my priorities include:
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Advocating for best community practices and social media authenticity in new product development and company-wide initiatives
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Mentoring and training influencers on creating best in class branded content
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Working onsite at events to support sponsors and facilitate client activations
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Maintaining a results oriented mindset and continually using client’s KPIs to inform strategy
I’ve produced over 3,000 pieces of branded content for clients including Procter & Gamble, Mars Wrigley,
Bolthouse Farms, Facebook, Nature Made, and Kodak Moments. 

I love traveling the world, exploring the local food scene wherever I go, and taking book recommendations
​from my sister Lexy.

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