We work with customers to map out profitable digital strategies to complement and enhance live events. Our expertise lies in identifying new revenue streams that allow for superior customer experience, greater share of wallet, longer customer lifetime value and better customer retention and expansion. Services include organizational modeling, virtual and hybrid event strategy, P&L development, product innovation, go-to-market strategy, and sales enablement.
Sales Organization Modernization
We model and roll out 21st century sales organizations designed to meet our clients’ new customer demands. We work with clients to navigate today’s more complex selling environment and adapt and upskill teams quickly in order to capture more wallet-share and increase LTV of their customers. We focus on Demand Generation, Sales Enablement, Sales Operations, SDR, AE and CSM eco-system to create a cohesive, integrated and well-oiled Revenue Room machine. Modeling includes current and future growth mapping based on our client's 12 to 18 month plans, sales pacing against key product sets, ratio of new business acquisition versus retention and expansion, and current state of the business as well as business environment.
We offer outsourced sales leadership, individual contributor and customer success support for event tech, event organizations, and associations who have rapid go-to-market demands with a new product launch, resource gaps, or who are entering a new geographic market. Our team can handle the entire sales lifecycle from initial impression to lead qualification and through to close. We are uniquely positioned to quickly ramp, offer guidance on sales processes, positioning, and pitch. We use an account based selling approach and have a database of over 1,000 decision-makers across independent and association run events.
The Revenue Room™