Virtual trade shows and conferences will never replace face-to-face but they do provide a few significant benefits that you cannot get from in-person:
With that said, virtual events cannot replace a few critical user experiences that in-person events offer:
To ensure your investment delivers ROI, we suggest you ask for the following components to your sponsorship from your event organizer and that you develop a custom solution that goes outside a virtual tabletop or booth. A few suggestions include:
Prepping Your Sales Team for Virtual Event Participation
Virtual events and in-person events are inherently different in another way: how your sales team engages and makes the event worthwhile for your company. There is no booth for them to stand in and watch people as they walk by, check their badge, and try to engage them on the spot. Virtual events require a bit more finesse and creativity to engage prospects outside of the pre-scheduled meetings.
A few suggestions below may help tee your team up for your next virtual event sponsorship:
A little more on leads generated from the event:
In sum, there are a multitude of factors that impact your ROI as a sponsor for a virtual event. If you want help implementing any of the elements above or would like to utilize H2K’s services, please contact us.
Founder & CEO, H2K Partners