The Revenue Room™ is a customer centric revenue strategy construct that incorporates the inherent belief that it does not matter if you are behind the scenes building product and developing strategies or the front face of the customer: we all need to have our ear to the ground and know what our customers want. Teams work together to create customer personas, develop the customer journey, conduct Account Based Marketing, deal storm, and innovate products, performance and delivery.
People "sitting" in the Revenue Room and along side are all aligned and have corresponding KPIs to ensure acceleration across the entire pipeline from new business acquisition to retain and expand. Companies that enjoy optimal revenue velocity and growth have teams working collaboratively. Companies that struggle or fail have teams that don't speak to each other and are working in silos.
No one company follows the same exact Revenue Room construct and we use the principals that we have developed to map to each individual client to achieve four goals: consistent quota attainment or above, development of the correct organizational structure to allow each team to perform at optimum levels, real-time identification of evolving customer requirements and demands, and symbiotic alignment between the teams that impact the customer journey.
H2K Partners owns the trademark to The Revenue Room.
Watch Heather's Revenue Room Presentation During Informa's IMX Live Event