Stella Roark

Vice President Business Development
What I do: I lead H2K’s business development efforts, support our client’s sales needs,and provide guidance on “outside the square foot” revenue strategies
A top-performing sales professional, I have worked in SaaS, tech, advisory services and events. I am a strategic partner with all my clients and my guiding philosophy includes:
Listening is the gold currency of successful partnerships
Understand my client’s business inside and out
Stay laser-focused on delivering value and solving problems
Underpromise and overdeliver
Past key roles include Director of Strategic Accounts at Feathr where I managed the enterprise customer base, including seven of the top ten largest event organizers worldwide and grew revenue by 2.5X. During that time, I helped hundreds of events solve attendee acquisition and growth challenges and tap into new digital revenue streams. I also fell in love with the events industry and I am passionate about helping events modernize business models, find new revenue streams and leverage data to optimize what they do best - connect buyers and sellersand advance their respective industry through networking and information.