Industries: Event Technology Companies, Event Organizations For clients who wish to deploy a part or all of The Revenue Room™ strategy, we work side-by-side with you to understand your current organizational structure, customer base, product offering, sales structure and processes, sales alignment with marketing and product teams, customer journey, KPIs and metrics as well as customer success and sales enablement. We develop plans that you can execute in a phased approach that won't disrupt current sales traction but allows you to move towards optimal and sustainable sales acceleration and have an impact on the bottom line.
Revenue Room Organizational Modeling Leadership Education Team Alignment and Organizational Modeling Internal and External success measures Customer Journey modeling Platforms, tools and processes recommendations Sales Process Alignment New Skills Requirements, Hiring Plans & ICP Development Sales Enablement Infrastructure Customer Success
Industries: Event Organizations The accelerated virtualization of events has introduced virtual platform selection into the planning process for all event organizers. Evaluating which platform is the right fit takes a significant amount of time, manpower, and technical expertise. Clients can use H2K’s Techmatch service to alleviate the burden of the platform selection process by outsourcing this lift to our expect virtual events team. Leveraging our database of 250+ virtual platforms, our team will find the provider whose capabilities best meet your event’s needs. We delegate the project management and logistics for the platform selection process using a tested and proven methodology.
Consolidate a comprehensive requirements list from all internal stakeholders Ensure clarity on functional specifications Ensure alignment between requirements and platform capabilities Maximize sponsor/exhibitor ROI Maximize attendee satisfaction Minimize technical risks Maximize data security, privacy compliance, and technical performance Maximize data output, reporting alignment, and analytic capabilities Protect and increase the event’s brand value
Industries: Event Organizations & Associations Our deep expertise and operational experience in B2B media and events across digital and live formats allow us to provide our clients with value and ROI across all layers of the organization. We work with clients to identify new digital products and revenue models to complement existing products and services and re-align the organization to ensure optimal execution.
Short and long-term digital strategy development Virtual event platform selection Virtual & Hybrid event strategy (Content, Customer Experience, Marketing, Revenue, Sales) Audience Acquisition Digital lead generation programming Go-to-market strategy Pitch development Digital products and revenue models P&L development, Quotas, KPIs
Industries: Event Technology Companies, Event Organizations, Associations For event technology, event organizers, and associations who have rapid go-to-market demands with a new product launch, resource gaps, or who are entering a new geographic market, H2K offers outsourced sales support in areas of sales leadership, revenue generation and customer success. We work with clients to drive revenues through the entire sales pipeline from prospect identification, qualification, opportunity creation to close, retain and expand. We are skilled in various sales techniques including Challenger Sale, Solution Selling, Gap Selling, Spin Selling and Fanatical Prospecting.
Interim roles where we can offer expertise and support include: CRO Head of Sales Head of CSM Head of Account Management Head of SDR Sales Coach Sales Enablement Account Executive Customer Success
Sales Organization Modernization
Industries: Event Technology Companies, Event Organizations, Associations We help event organizers modernize their sales organization in order to meet new customer demands and help accelerate a fundamental shift they must make from selling square footage to selling solutions. This has a dramatic impact on skill set requirements top-down/bottom-up. Digital becomes a core competence and there are new metrics, goal posts, and reporting needed. We work with clients to navigate this more complex selling environment and adapt and upskill teams quickly in order to capture more wallet-share and increase LTV of their clients.
Team evaluation and skills gap assessment Core competency development and hiring plans Organizational restructuring Sales training, coaching, and outsourced sales to fill in gaps KPI assessments, ongoing feedback to leadership Organizational alignment of marketing, sales, customer success, and product Sales enablement infrastructure Sales tech requirements