Product Innovation

Technology & Data. Customer Centricity. 365 Engagement.

 

Contact Us

 

Innovation begins by anticipating customer needs, embracing change in market direction, and understanding technology options. Then solving for existing and future requirements. Networked Marketplace Businesses especially struggle when it comes to recognizing the requirements of their customers' customers while creating new business to stimulate organic growth. Doing so may be uncomfortable, but it is necessary. We tap into the collective creativity of your team to reveal market opportunities and recommend a path forward.

 

Product Innovation Solutions

Vision Strategy & Roadmap

Vision Strategy & Roadmap

Diagnose current innovation processes and results. Determine TAM and current vs envisioned market penetration. Identify customer segments, size, spend, and pain points. Outline commercialization framework to include sourcing, pricing, availability and QA, and determine scalability across value delivery and technology. Develop an innovation roadmap that optimizes current offerings and identifies distinctive capabilities.

Platform & Technology Assessment

Platform & Technology Assessment

Top line review of existing platform architecture, major functionality and system components. Examine maintainability, flexibility, scalability, costs, resources, and infrastructure. Deploy internal benchmarking surveys to determine digital business aptitude. Make recommendations for a digitally powered revenue engine across all channels.

CX & Customer Needs Evaluation

CX & Customer Needs Evaluation

Conduct front-end and back-end systems audit. Review existing customer feedback and deploy new customer survey. Identify customer needs and wants in contrast to features, functionality or service they are being offered. Includes customer journey map to identify cross-sell opportunities and paths to conversion.

Data Analytics & Decision Support

Data Analytics & Decision Support

Review data acquisition criteria, buyer & seller attributes, and reporting system, and report gaps and opportunities. Recommend data monetization techniques and data activation to influence customer experience. Evaluate role of DDDM in marketing and supplier investments, and provide proof of ROI.

Competitive Analysis

Competitive Analysis

Deep, nuanced research of market opportunity to identify major competitors, review pricing, differentiate offering, and estimate market penetration. Conduct SWOT and identify white space opportunities.

Innovation Culture Assessment

Innovation Culture Assessment

Review culture and portfolio to identify blockers and enablers of innovation. Survey leadership and contributors to assess adaptability and alignment around growth plans. Facilitate ideation workshop including employee and partner stakeholders to generate high-value, customer-centric ideas.

 

INNOVATION LEADERS:

Put ideas into action

0%

of 2500 PMs surveyed say setting roadmap priorities without customer feedback is their most significant product management challenge

0%

of innovating organizations have trouble bridging the gap between innovation strategy and the larger business strategy

0%

is the percentage by which customer-centric companies are more profitable, compared to companies that are not focused on the customer

“Innovation requires collaboration and continuous transformation. But even more so, it requires knowing your Why. For innovating organizations, the Why is customer-centricity. Like Simon Sinek’s Golden Circle, 'Start with Why, discuss the How, and end with What.'”

 Heather Holst-Knudsen
CEO & Managing Partner

 

 

 

Meet With Us

Schedule a consultation today to see how H2K can help fine-tune your product innovation program to be more adaptive, creative, and resilient.

Schedule A Consultation