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I was impressed by Heather's cross-functional agility - she fluidly connected the dots across marketing, sales, content/editorial, events, tech and provided thoughtful, comprehensive solutions that reflected her understanding of the overall business and not just one specific silo.
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Industry Specialization
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Current Partners:
XLAB Realtime is a creative studio that creates memorable and evocative experiences by merging story, spaces and technology. With global offices to support a far-reaching vision, our interdisciplinary approach focuses on innovation and thought leadership in every project. H2K Partners is a reseller of XLAB in North and South America.
Brella is built to foster meaningful engagement and interactions between event participants. From easy-to-watch content to AI powered matchmaking and the scheduling of 1:1 meetings, events using Brella offer high touch engagement, deliver enhanced ROI to sponsors and attendees, and benefit from improved retention and customer satisfaction. H2K Partners is the sales arm for Brella in North and South America.
Industry: American Society of Mechanical Engineers, non-profit association
Website: www.asme.org
Website: www.asme.org
ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community develop solutions to benefit lives and livelihoods. H2K Partners is currently engaged with the Industry Events Division and is focused on developing a hybrid digital and live event portfolio.
Past Partners:
Industry: B2B SaaS startup focused on independent and association event organizers
Website: www.gleanin.com
Website: www.gleanin.com
Gleanin, based out of the UK, is a martech SaaS startup that offers independent and association event organizers a social referral platform to drive new registrants from "advocates" and "referrers." H2K Partners served as Head of North American Sales as Gleanin entered the US market.
Industry: B2B SaaS startup focused on independent and association event organizers.
Website: www.feathr.co
Website: www.feathr.co
Feathr, based out of Gainesville, FL, is a martech SaaS startup that offers independent and association event organizers a marketing toolkit that improves attendee acquisition and retention. H2K Partners consulted with Feathr over a period of 8 months in an interim VP of Sales role as the company scaled to 300% YOY ARR growth. Responsibilities included managing 5 person account executive team, developing and rolling out a core pitch, training and coaching to improve product knowledge and sales process and skills performance. A second assignment with Feathr involved reviewing and analyzing sales calls using Gong.io and providing feedback as to sales rep competency plus gaps in the sales narrative and pitch deck.
Industry: Integrated B2B media and events organization focused on the Commercial Real Estate industry
Website: www.bisnow.com
Website: www.bisnow.com
Bisnow, based out of NYC, is an integrated media portfolio of digital media and live event solutions focused on the Commercial Real Estate industry. Our consulting project focused on evaluating the entire scope of the business to improve customer satisfaction to drive revenue growth in the areas of attendee ticket sales and event sponsorship. Key areas of focus included identifying onsite audience experience improvements, connecting the dots between digital content and live event content and identifying new revenue opportunities to expand customer value delivery.
Industry: Integrated B2B media and events organization focused on Finance, IT, Marketing, HR and Data industries
Website: www.argyleforum.com
Website: www.argyleforum.com
Argyle Group, based out of NYC, is a consortium of 4 companies: Argyle Executive Forum, CFO Magazine, Innovation Enterprise, and Proformative. H2K assumed an interim CRO role while the company went through restructuring and managed all aspects of the revenue organization including demand generation, sales development, new business and renewal sales and customer success.