GO-TO-MARKET EXECUTION

Customer Centricity. Sales Modernization.

For many early-stage event tech and SaaS information businesses developing and executing a viable go-to-market strategy for new services and markets poses significant risks and challenges. However, new market opportunities are too big to ignore so market penetration and growth is not a like-to-have but a must-have. We address unique challenges that event technology and SaaS information businesses face when launching services in the North American region or in a previously unexplored market.

Go-To-Market Solutions

Product Strategy

Analysis of current product, identify areas for improvement in terms of market fit and product roadmap, and how that maps to resources and marketing strategy.

Messaging

Development or refinement of a basic product position statement that clearly communicates core value and objectives.

Market

In-depth market analysis, definition of market segments, development of valid personas and associated customer journeys.

Sales Proposition

Development of messaging and content plan around each stage of the sales cycle, development of strategic account plans, and ensuring pricing, value proposition and sales process are aligned to buyers needs and purchase cycle.

Competitors

Competitive analysis and benchmarking across features, value, go-to-market, messaging, sales proposition, customers, market position and perception and pricing.

Marketing Strategy

Development of targeted audiences and associated engagement campaigns across social media, digital advertising, and event marketing. Management of vendor relationships with creative, design, messaging, and PR agencies.

Sales Strategy

Definition of indirect, direct and digital channel strategies across SMB - Large Enterprise and topline organizational construct (SDRs, AEs, CSMs, AMs).

Execution

Using our fractional leadership services across sales, marketing, and product development, we help you execute the plan we put in place.

GROWTH LEADERS: Expand Your Reach

0%

of businesses trying to enter a new market do not succeed

0%

of start-ups fail within their first five years

0%

of industry leaders say that data-driven strategies are crucial in today's economy

Product Innovation is not enough. Just ask Sony, betamax, blockbuster and Kodak.

Go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.

“The North American market is a different beast than other countries. This applies to marketing, sales, customer success and even speed of product development.”

Heather Holst-Knudsen

CEO & Managing Partner

Meet With Us

Schedule a consultation today to explore how H2K can help you establish a footprint and gain a commanding presence.