GO-TO-MARKET EXECUTION
Customer Centricity. Sales Modernization.
Product Strategy
Analysis of current product, identify areas for improvement in terms of market fit and product roadmap, and how that maps to resources and marketing strategy.
Messaging
Development or refinement of a basic product position statement that clearly communicates core value and objectives.
Market
In-depth market analysis, definition of market segments, development of valid personas and associated customer journeys.
Sales Proposition
Development of messaging and content plan around each stage of the sales cycle, development of strategic account plans, and ensuring pricing, value proposition and sales process are aligned to buyers needs and purchase cycle.
Competitors
Competitive analysis and benchmarking across features, value, go-to-market, messaging, sales proposition, customers, market position and perception and pricing.
Marketing Strategy
Development of targeted audiences and associated engagement campaigns across social media, digital advertising, and event marketing. Management of vendor relationships with creative, design, messaging, and PR agencies.
Sales Strategy
Definition of indirect, direct and digital channel strategies across SMB - Large Enterprise and topline organizational construct (SDRs, AEs, CSMs, AMs).
Execution
Using our fractional leadership services across sales, marketing, and product development, we help you execute the plan we put in place.
Product Innovation is not enough. Just ask Sony, betamax, blockbuster and Kodak.
Go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.
Meet With Us
Schedule a consultation with us today to see if The Market Growth Room Framework is right for you.
