For many early-stage event tech and SaaS information businesses developing and executing a viable go-to-market strategy for new services and markets poses significant risks and challenges. However, new market opportunities are too big to ignore so market penetration and growth is not a like-to-have but a must-have. We address unique challenges that event technology and SaaS information businesses face when launching services in the North American region or in a previously unexplored market.
Analysis of current product, identify areas for improvement in terms of market fit and product roadmap, and how that maps to resources and marketing strategy.
Development or refinement of a basic product position statement that clearly communicates core value and objectives.
In-depth market analysis, definition of market segments, development of valid personas and associated customer journeys.
Development of messaging and content plan around each stage of the sales cycle, development of strategic account plans, and ensuring pricing, value proposition and sales process are aligned to buyers needs and purchase cycle.
Competitive analysis and benchmarking across features, value, go-to-market, messaging, sales proposition, customers, market position and perception and pricing.
Development of targeted audiences and associated engagement campaigns across social media, digital advertising, and event marketing. Management of vendor relationships with creative, design, messaging, and PR agencies.
Definition of indirect, direct and digital channel strategies across SMB - Large Enterprise and topline organizational construct (SDRs, AEs, CSMs, AMs).
Using our fractional leadership services across sales, marketing, and product development, we help you execute the plan we put in place.
GROWTH LEADERS: Expand Your Reach
of businesses trying to enter a new market do not succeed
of start-ups fail within their first five years
of industry leaders say that data-driven strategies are crucial in today's economy
Go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.
“The North American market is a different beast than other countries. This applies to marketing, sales, customer success and even speed of product development.”