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H2K Partners Adds To Sales and Marketing Team

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MIAMI, FLORIDA—April 3, 2020Heather Holst-Knudsen, managing partner of Miami-based H2K Partners, Inc. today announced the appointments of Stella Roark as Vice President Business Development and Francesca Cassola as Senior Market Development Manager. “I am thrilled to welcome Stella and Francesca to the H2K team. Stella is creative, results-oriented and has an uncanny ability to devise solutions for very difficult business challenges. I’m also excited about the impact Francesca will make as she brings her extensive skillset in influencer marketing to our service portfolio,” Holst-Knudsen commented.
H2K Partners has experienced a recent spike in demand for its Revenue Room™ model, which provides revenue continuity strategies for trade associations, for-profit event organizations and event-industry technology firms. “The hiring of Roark and Cassola places us in a better position to help our clients deliver on a broad range of revenue streams, in addition to live events,” Holst-Knudsen said.
Roark was most recently the Director of Strategic Accounts at attendee-acquisition firm Feathr. Prior to that she served as Associate Director of Development for the Warrington College of Business Administration at the University of Florida. Before joining H2K, Cassola was Influencer Marketing Program Manager at New York-based digital media firm SHE Media.
Roark said, “I look forward to lending my expertise in sales enablement, demand generation and revenue optimization in the event industry to a very talented team of sales and marketing professionals.”
“I have admired the work H2K has done to pioneer the Revenue Room model and am delighted to bring successful influencer marketing strategies into the mix,” Cassola commented

H2K Partners developed the Level Up Idea Exchange for Event Leaders, a series of virtual round tables addressing the challenges the event industry faced in the context of COVID-19.

About H2K Partners

H2K Partners is a revenue-enablement consultancy focused on assisting event organizers and event-technology companies go to market and build sustainable, recurring and lucrative revenue models in North America. For information, email me.

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