What is a Sales Call Enablement Playbook?
A sales call enablement playbook is a tool sales reps use to guide them through various call narratives based on the prospect. Playbooks can be customized to focus on different customer personas, stages in the pipeline, product focus, and your sales rep’s role. Playbooks provide guided call flow:
The guided call flow is embedded with tools including Competitive Battle Cards, Objections, Customer Stories, and Voicemail Scripts.
Think of a sales call enablement playbook as your sales reps sales call “co-pilot” that they can use to help them capture answers to the critical questions required to qualify opportunities and accurately and effectively address customer needs.
Sales Call Playbooks help accelerate on-boarding, ramp time, and allow for consistent messaging to your prospects and customers. Sales Call Playbooks that are AI-powered provide your sales team with discovery and discussion trees that guide questions, responses, and customized demo flows mapped to unique customer requirements and pain points. This, in turn, accelerates problem-solution mapping and closed/won ratios.
Costello is A.I. powered sales co-pilot software that helps sales professionals consistently have great conversations with buyers and keep deals on-track. It identifies the questions that determine whether or not you will close deals and then helps your reps beat the competition by guiding them through the critical moments in sales calls that determine whether you win or lose. Using Costello, sales organizations benefit from reduced sales rep ramp time, increased demo to close ratios and increased outbound call conversion rates.
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