We recently hosted two special Level Up groups where members participated in a virtual wine tasting and a virtual cocktail making class (read about highlights from those events here). Activations like these can be used as engaging, community building, networking experiences and can be a driver of revenue and/or audience building. Here is our how to guide for organizing one of your own.
Considerations During Preliminary Planning
Before you set a date and pick a vendor, make sure you’ve considered the following:
Choosing A Partner
It’s important to consider the following when selecting a vendor to help facilitate your virtual class:
To Wine or to Cocktail? Choosing Which Class Is Better For You
You can also choose to forgo anything related to alcohol and do something like a cooking or coffee making class.
Communication With Participants
Best Practices & Key Reminders
Ideas for your run of show
Blocking & Timing
Day of Event
So, what’s the value of putting together this type of event?
Senior Market Development Manager, H2K Partners