What We Do

We specialize in building world-class customer-centric business strategies across four core areas: digital acceleration, sales modernization, customer engagement innovation, and entry into new markets and regions.


Event Organizers | B2B Media and Marketplaces
Event Tech | SaaS Information Businesses


Digital Transformation

Are you hitting a digital transformation brick wall?

You’re not alone. Find out how we can help you break down those brick walls and accelerate your digital journey.

Enter The Digital Acceleration Room

Digital Transformation

Sales Modernization

Are you satisfied with your sales results?

Find out how the Revenue Room organizational framework can improve sales results from top of funnel to customer retention and expansion.

Enter The Revenue Room


Go-To-Market Execution

Seeking to enter the North American Market?

We can help reduce your risk. From understanding market opportunity to mapping out the sales process.

Enter The Market Growth Room

Go-To-Market Execution

Customer Engagement Innovation

Is your sales team engaging with customers the way they expect?

Talk to us about innovative strategies to connect buyers and sellers in meaningful ways.

Enter The Engagement Room

Customer Engagement Innovation
“There has never been a more critical time for organizations to accelerate digital transformation and modernize their businesses. This requires putting the customer at the center of everything.

Heather Holst-Knudsen
CEO & Managing Partner

What Our Clients Say

Tamar Beck
"Heather helped build and strengthen Gleanin's profile in the U.S.. She showed us how we could expand our business, taught us fundamental sales practices, and identified where our product gaps were. Heather is a passionate and credible champion for the businesses she works with."
Tamar Beck
CEO, Gleanin
Mitch Rouda
“The Heather and the H2K team were exceptional to work with. Heather is a revenue animal, and stayed focused on practical, action-oriented, profit-creating ideas. She impressed our entire management team with her extremely business-like approach and relevant observations.”
Mitch Rouda
Chief Strategy Officer, Farm Journal
Debbie Holton
“H2K supported our efforts to transition to digital and was a key driver in ASME being first to market and an innovator in the virtual event space. Heather’s extensive expertise helped us to focus on the right things and drive revenue with new products in new market spaces.”
Debbie Holton
President, Metrix, an ASME Company

More Testimonials


Our Customers

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